In order to meet a goal of reducing the fuel economy of its vehicles by 30% by 2015, Mazda declared it wouldn’t offer alternative powertrains as late as last year. But now, Takashi Yamanouchi (mazda CEO) has announced the automaker will begin offering both hybrids and electric vehicles in the future, but would only say that the vehicles would be in the Mazda line-up come 2015.
Eventhough, hybrids and EVs model it is not only Mazda’s goal of creating more fuel efficient vehicles. Yamanouchi said that , ”Our new gasoline engines will achieve the same fuel economy as current diesel engines, and our diesel engines will achieve similar fuel economy as existing hybrids.” This new engine tech will be unveiled at the Tokyo Motor Show this October.
According Yamanouchi, Mazda will be able to offer affordable eco-friendly vehicles to 90 percent of the car-buying public, not to just a limited segment of the market. This line of eco models will feature reduced weight, improved aerodynamics, start-stop engine technology and lower rolling resistances. Meanwhile, for a diesel engine, Mazda hasn’t decided to begin to offer in the state, but it could be in the cards, and Yamanouchi made it clear that the new engines and their corresponding technology wouldn’t be shared with Ford, although Mazda is open to selling the technology to the Blue Oval.
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